The BAKE Awards 2025 rules are as follows:
1. To participate in the contest a creator needs to be submitted into the competition during the submission period. A blog need only be submitted once. The number of times a creator is submitted to the contest does not influence its chances of advancing to the next round or its chances of winning.
2. Creators that have won an award three (3) or more times in a specific category are not eligible to take part in the competition in the same category.
3. Only creators who post content in English and Kiswahili can be submitted into the competition.
4. Only creators and brands of Kenyan origin, descent or are based in Kenya can be submitted.
5. A creator can submit themselves into the competition.
6. Platforms of creators submitted must be accessible to the public.
7. Creators should be submitted to the category that they fit in. Any creator that does not suit the category it they were submitted in, may be removed from the competition or placed in another category without consultation.
8. Creators can only be submitted in one category except for new creators. New creators can be submitted into the new creator category and one other category that fits.
9. Creators who are part of the awards organizing team, judges and sponsors will not be allowed in the competition.
10. Creators that contravene the Kenyan Constitution and laws, or link to any form of insulting, racist, sexist, misogynistic, homophobic, transphobic or in any other way discriminatory or obscene content will not be permitted.
11. The competition has 24 categories but submissions will be accepted in only 23 categories. Submissions in the Creator of the Year category are not required.
12. The Creator of the Year nominees will be decided by the judges who will pick the top 5 blogs from the submissions in all the categories.
13. Any submission or vote made outside of the allocated time frames will be discarded.
14. The judges’ decision is final.
15. The voting phase begins when the judges name the nominees in each of the contest’s categories.
16. Voting is allowed only once per category. Nominated creators may vote for themselves.
17. Voting results will decide the winners in all 24 categories.